Strategic managment Case Study Example | Topics and Well Written Essays - 250 words

Strategic managment - Case Study Example veraging them further because the firm was aware that their old ways of coming up with a finished market was over, and that technology needed to be incorporated to come up with a world class product and also market it (Marsh, 1998). The firm was also aware of some of the markets that they could venture into in order to leave a mark. S&M scores on Kay’s three areas by ensuring that their products are long lasting. For instance, in consumer handtool labels, S&M was able to come up with a label that would last for nearly 10 years without wearing out and still have the same effect it would have when it was new (Marsh, 1998). Some of the lessons that can be drawn from this case study are that firms should be willing to accept change in their production and marketing strategies if they want to overcome the stern competition in today’s world. However, the risk of using cheap means of production is that another competitor, one day, might beat them, and consumers might be forced the switch their