Incremental analysis + decision making Essay Example | Topics and Well Written Essays - 500 words

Incremental analysis + decision making - Essay Example According to the article, the company has decided to focus on the key geographical areas such as Canada where it has brand recognition. This is a desperate move for the company to help get customers to jump-start its handset business (Rao et al 2008). The report aims at establishing key internal factors as well as external factors that are likely to pose the strongest impact on the course of actions of Blackberry Ltd. It then provides a recommendation based on the SWOT and PESTEL analyses and central issues in the article. The company is likely to succeed in the Canadian market because it has positioned itself well. It has targeted a market for which it still strong brand recognition (Ligaya, 2014). The relatively friendly political climate in Canada and other surrounding North American countries have helped the Smartphone industry to flourish (Rao et al 2008). The Smartphone users have been on the increased, and it is believed that they are soon going to overtake feature phone user. Such a situation is likely to contribute to the success of the new product launch. The company is likely to face a difficulty in adhering to strict regulations regarding hygiene and safety standards in the country. It will have to spend a substantial amount of money to ensure that they limit the usage of toxic contents, recycling and energy usage. In addition, the country has high tax rate levels which are likely to reduce the profits of the company (Ligaya, 2014). The strategies adopted by BlackBerry Ltd. in the launch of its Passport Smartphone in Toronto have positioned it well to tackle both the internal and external factors on the horizon. First, the company has a target a geographical location where it has strong brand recognition. This is likely to help it attract more customers considering that it is moving out of restructuring phase. Secondly, the company is also planning to introduce Classic so as to be able to appeal to masses in order

Magic of Language in the Starbucks Essay Example | Topics and Well Written Essays - 1250 words

Magic of Language in the Starbucks - Essay Example The iconic cultural status quo of the Starbucks manifests through its modern dà ©cor, expressive and bold latte lingo and its corporate ambiance. Global structures of the mutual divergence organize and uphold cultural diversity along particular scopes. Such diversity that Starbucks emanates corresponds to the prototypical qualities of middle-level outlets. Such middle-level outlets such as the taverns, coffee shops, and pubs exist in the middle of two spheres. These spheres include the work scenario mainly characterized by seriousness and formality and the domestic sphere that tends to elicit intimacy and privacy. These outlets tend to be best suitable for casual and informal conversations between friends and other association within the society. However, Starbucks provides the entire middle-level ambiance with a touch of the global aspect. Starbucks offers hundreds of conceivable drink blends. One can get any drink from a plain black coffee to more specialized and custom-made bever ages, for instance, a hot grande decaf mocha latte with foam to go. Starbucks believes that its consumers need. Despite being a global brand, the formal language in all the Starbucks outlets is English. Above the sugars, cinnamon shakers and milk, brochures written in English elaborate on social responsibilities done. A drink at the Starbucks sends various notions to the consumers and the community at large. Owing to the prices of beverages provide, more individuals tend to believe that consumption supersedes the necessity of making savings.